Archive for the ‘Marketing’ Category

Drastic Changes in Beijing – Motivation & Results


The Olympic Flame on a Smog-free Day in Beijing

The Olympic Flame on a Smog-free Day in Beijing

One of the most remarkable parts of my Olympic experience was to see the drastic changes that have taken place in Beijing – many even over the past year. When I arrived in Beijing for the Olympics it was only 13 months since my previous visit, and yet in many ways it was a very different city. These changes show the results that can come from having a clear goal, a deadline and strong motivation.  There were many significant changes to be seen.

Changes in Beijing

  • New Airport Terminal – $3.5 billion terminal, bigger than the city currently needs, and complete with a full-time attendant/cleaner in each restroom.

  • Trees, Trees and Trees – planted millions of trees, particularly lining important roads

  • Lots of fresh paint – almost every apartment building was painted

  • Walls around ugly areas – walls were built surrounding construction sights and slum areas

  • Beautiful new venues – the Bird’s Nest Stadium and the Water Cube set the new standard for architecture in sports venues

  • New subways – a number of brand new subways were completed including an airport express subway

  • More public washrooms

  • Better translations – removed much of the “chinglish” and corrected it with proper English translations

  • Line ups – instead of pushing to get on buses, subways etc. people were trained to stand in line

  • Reduced spitting and public urination – two habits common in Beijing just a year ago, were drastically reduced

  • Traffic limitations to reduce smog – cars were only permitted to drive every second day leading up to and during the Olympics. It took some time for the smog to clear but the reduced traffic was a benefit in itself
Olympic Stadium - aka The Bird's Nest

Olympic Stadium - aka The Bird's Nest

Certainly Beijing had some advantages in their preparation for the games. With China being a communist country the government could do things that couldn’t be done (as easily) in a free market economy; they forced people to move, used significant levels of cheap labour, and made laws that would never fly in Western countries. For the purpose of this article I’m not going to debate whether these decisions are right or wrong. Instead, we’ll consider that China was simply using the resources at its disposal to reach its goal. So how did China do it?

How China Did It

  1. Clear goal – China’s goal was to put on the best show and make a grand re-entrance onto the World’s stage. The Olympic was its showcase. The goal was clear and everyone in the country knew this was the goal.
  2. Deadline – The Olympics had a built in deadline for the changes to be completed: 08-08-08, the date of the opening ceremonies. A goal with a deadline is much more powerful than an undated goal. You are more likely to take action and less likely to procrastinate when the deadline is clear.
  3. Motivation – Your motivation is the reason behind your goal. It is the core point that will drive you. In China that motivation was national pride and the desire to impress others. It is hard for an outsider to understand the level of national pride that exists amongst the Chinese people. Westerners might think that a reduced level of individual freedom would potentially lower the levels of national pride, but that is not the case. Almost everyone in China was excited about the games and wanted the country to look its best while the world was watching. They wanted to impress others.
  4. Massive Action – The amount of work put into making these changes in Beijing was massive. Every resource was put into making the games the showcase to the world that China wanted. Massive action is needed to move towards any goal.

In light of the example of Beijing there are several questions you should ask yourself:

  • What is your goal?
  • Is it clear?
  • Do you and your team have a clear understanding about what you want to go and how you are going to get there?
  • What is your deadline?
  • Is it firm and written down?
  • What is the reason behind your goal?
  • Will you allow this to motivate you?
  • Are you willing to take massive action?

The start of the month provides a perfect opportunity to set some goals and begin to move towards those goals. This list of questions can serve as starting point (or reminder) towards achievement of your goals. If you follow these steps by setting clear goals, establishing a deadlines, understanding your motivation and taking massive action, you will achieve your goals!

The Success Professor – Danny Gamache

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Posted on September 1st, 2008 by The Success Professor  |  No Comments »

Develop a Marketing Plan For Your Business

Last month I wrote about having a REAL business plan for your business. (ORIGINAL POST HERE)

Part of your business plan should be a marketing plan. John Jantsch is the expert on small business marketing. Here are his thoughts on what should be included in a marketing plan:

http://www.ducttapemarketing.com/blog/2008/06/18/how-complex-should-a-marketing-plan-be/

Danny

Posted on June 23rd, 2008 by The Success Professor  |  No Comments »

Free Copy of Duct Tape Marketing & Free Webinar

John Jantsch, author of “Duct Tape Marketing” is offering a free webinar for small business owners. This would be newsworthy enough on its own, however it gets even better! Not only do you get the webinar training, but you also get a free copy of his book.

The website is here:
http://www.ducttapemarketing.com/blog/2008/06/04/the-best-things-in-live-are-free/

Unfortunately I’ll be on vacation and away from internet access at the time… :( .

Enjoy!

Danny

Posted on June 6th, 2008 by The Success Professor  |  No Comments »

Getting Ahead

Seth Godin has a great post about the difference between trying to get ahead by beating the system and trying to get a head by working the system.

We see this all the time in the home business world. People start a new business and try to re-invent the wheel. They look for any shortcut to get to the tip. These people think that they know how to do things better than those already successful in the company.

The thing is, sometimes these people do get some quick success, however it is always short lived. Those who want do develop a long-term residual income will work within the system, following the path set forth by others. If and when you pass the people who at the top of the company then, and only then, have you earned the right to blaze a trail. Until then, work the system that exists and you will achieve the results that others have.

Here is Seth’s Post:
http://sethgodin.typepad.com/seths_blog/2008/05/the-spirit-of-t.html

Danny

Posted on May 27th, 2008 by The Success Professor  |  No Comments »

7 Steps To Small Business Marketing Success

Here is a great podcast from John Jantsch, author of Duct Tape Marketing. It provides great ideas that are applicable to pretty much every type of small or home business.

You can read his full post here:

http://www.ducttapemarketing.com/blog/2008/05/21/7-steps-to-small-business-marketing-success/

Danny

Posted on May 22nd, 2008 by The Success Professor  |  No Comments »