(Follow me on Twitter @successprof)
A few months back I posted an article sharing Ten Easy Steps to Get Started With Twitter. Since then Twitter has experienced substantial growth. On the flip side, it has also experienced a very low retention rate as 60% of Twitter users don’t return the next month. I believe to most newcomers Twitter feels like massive and messy conversation. They don’t know how to make sense of that mess. Thankfully a few simple steps can significantly improve your Twitter experience.
Knowing who to follow:
1. Follow people you can learn from
One of the great benefits of Twitter as that many authors, bloggers, and experts from various fields are willing to share what they are thinking about, reading, and interested in. This allows you to add some extra mentors to your life. Think about your life goals, and follow people who are experts in that area.
2. Follow people just for fun
Who you follow should not be just based on what is productive for you and your goals. Follow some people just for fun. For some of you this might mean following Oprah or your favorite American Idol contestant. I follow some television personality and athletes. It’s fun to see what @lancearmstrong will say about the race he just finished.
3. Follow people you would like to get to know
Twitter is a social media. That means you can look to join conversations. Gary Vaynerchuk (@garyvee) has described twitter as a party where you need to work the room. Imagine walking around and joining conversations that interest you. You can use services such as Twitter Search and Twellow to find people to connect with. Once you follow them be intentional about building relationships.
4. Follow people who follow you
While there certainly are people who don’t do this, it is very common for people to follow everyone who follows them. Using services such as Tweetlater this process can become automated. Doing this gives you more potential for building relationships and finding interesting new people to follow. Chances are that if they are choosing to follow you, they have some area where your interests connect.
5. Set up groups in TweetDeck to follow these easily
Following a lot of people may seem overwhelming. Thankfully programs like TweetDeck allow you to track the people you are following easily by placing them into groups. You can set up multiple groups which will allow you to easily see people that you place in different category. You may want to have a category for “mentors”, one called “just for fun”, and another called “getting to know”. Place the people you are following into the appropriate group and you will be easily able to filter through many tweets.
Learn about what and when to tweet:
6. Don’t spend all your time promoting yourself or your business
As you gain followers, you want to look for ways to build relationships, build credibility, and make it so that others are looking forward to your tweets. One of the surest ways to turn people off is if you are constantly promoting yourself or your business. Look for ways to contribute to others, not pushing them towards your product over and over again.
7. Retweet valuable material
As you come across valuable tweets from others, be sure to pass these on to people that are following you by Retweeting the information. Not only will this information be valuable for your followers, the more you retweet others, the more likely people will retweet what you write, helping you spread your message. Social Media expert @Chrisbrogan recommends 15 RTs for every attempt of your own.
8. Share valuable websites (use tool)
When you come across valuable websites, be sure to pass them on to your followers. This process is made simple by using a simple tool called Tbuzz, which allows you to share websites through Twitter with one click.
9. Share fun personal details
Make sure that as you share valuable information and websites, that you also include fun things about yourself. This gives people glimpses into who you are. These can be simple things about something fun you are doing, to questions looking for advice. Give people and idea about who you are and it will serve to deepen the relationships you are building.
10. Tweet periodically throughout the day – not all at once
One thing that is sure to cause people to unfollow you is if you send a bunch of tweets right after another. This is likely to overwhelm some people and offend others. Instead from time to time throughout the day share a tweet. Even if it’s just a few times a day, well spaced out tweets that share value with your followers will go a long way to building your credibility and eventually increasing the number of followers you have.
11. Don’t get lost in Twitter time
You don’t need to spend all day on Twitter. Remember that twitter is a tool. It’s a tool for communicating with others, learning from others, and building relationships. Don’t let it control you. Three or four minutes a few times a day is all you need to make a contribution and build relationships on Twitter.
Written by The Success Professor – Danny Gamache
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